For me, the scent of that late summer of 1986, between late August and mid-September, will always be associated with Press to Play . I bought it on Saturday, 6 September, in a wonderful shop in the centre of Milan that disappeared many years ago. Today, the magnificent building houses a large Prada store. They packed it in a bag with the same design as the cover — a simple yet ingenious marketing gimmick! But then, when you're 16, you're always out with friends. In addition,